Why do PCs do what they do? When you’re creating a new character, do you even give this any thought? Fame and fortune are probably the most common motives for 1st level adventurers, and there’s nothing wrong with that, but is that your PC’s only motivation?
In many cases the DM creates a long-term campaign with a huge story arc designed around a single motivation. It might be something as noble as recovering a stolen artifact or as simple as seeking revenge against the assassin who killed your mentor. These are both excellent examples of broad motivations that bring strangers together and keep the party working towards a common goal. But what of each PC’s individual goals?